Today, I operate at the intersection of recruitment, brand, candidate experience, and client experience. I help organisations attract the right talent in an increasingly competitive candidate market, while also supporting candidates to find the right roles.

With experience in both in‑house environments and agency recruitment, I partner with businesses and leaders to deliver strong hiring outcomes. I bring a commercial mindset to recruitment, understanding that talent strategy is business strategy.

At Alexander Appointments, I apply my expertise to enhance both our internal culture and external partnerships.

What began as a career in HR has developed into a focused expertise in recruitment, talent strategy, and employer branding.